The Most Vetted IPP Guide In The Industry

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The Ideal Partner Profile (IPP) Guide is built by 25 vetted experts who live and breathe building Ideal Partner Profiles. These contributors were selected from dozens of applicants for their depth, clarity, and proven approaches.

Inside, you'll get access to not just the guide, but also the IPP Certification Course—a short, actionable walkthrough that helps you apply the frameworks fast.

If you're in partnerships and looking to qualify, prioritize, and grow with the right partners, this is where to start.

Access the Full Course and Certification

If you're an existing Partnership Leaders Member, please access the resource from your Member Hub.

Why This Guide Matters

This guide gives you a system to focus on who matters, align cross-functionally, and scale with intent. The certification course ensures you and your team know how to execute it.
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A complete breakdown of the Ideal Partner Profile framework
Templates, scorecards, and criteria used by high-performing partner teams
Insights from top leaders at Google, HubSpot, Ramp, Contentful, and more
Immediate access to the IPP Certification Course

 

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