MDF Best Practices: The Good, the Bad and the Ugly

Marketing Development Funds (MDF) have been around in the tech industry for a long time. But the landscape in how those funds are best used has certainly evolved over the years. We will be leading a roundtable discussion with the PL community around the good, the bad, and the ugly of MDF and how to best leverage and implement it in today’s landscape. We will have industry veterans on the panel to take us through what has worked in the past that still applies and how things have changed and need to be modified. The topic of MDF brings a lot of different viewpoints to the table, and we can’t wait to share some valuable insights with all of you!