The Partner Attribution Playbook

The Partner Attribution Playbook_final_V5 (2)-01

This playbook gives actionable steps to attribution, making it easy to build an attribution model that fits your organization and supports your goals.

  • Built with leaders from top partnership networks, including insights from Salesforce and Optimizely.
  • Covers everything from goal-setting to maturity assessment, with detailed steps to align partner contributions with executive expectations.
  • Suitable for any organization size, this playbook offers methods for all stages of partnership maturity.
 

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What to expect from the Partner Attribution Playbook

You'll gain insights into selecting the right attribution models, setting actionable goals, and securing buy-in from leadership by showing the real ROI of your partnerships.
The Partner Attribution Playbook_final_V5 (2)-01
Define goals that meet both partner and company needs.
Find the right attribution model for your program’s stage.
How to use data to improve transparency across teams.
Show measurable value to gain support and resources.

 

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