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The State of Co-Selling 2023: Hyperscaler Edition

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Co-selling with cloud service providers (CSPs) has become a game-changer for businesses looking to expand their reach and increase revenue. Last year, >$1BN of transactions occurred on the AWS marketplace alone. With the continued rise of Microsoft Azure, Amazon Web Services (AWS), and Google Cloud, the opportunity to tap into their vast customer base and marketplace incentives is hard to ignore.

This report surveys the state of co-selling in our industry and shares best practices for thriving with these popular cloud providers. By gathering insights from industry professionals, our report aims to understand the importance of co-selling partnerships and how they contribute to success in the cloud.

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Contributions by

Bader Circle
Bader Hamdan
Ecosystem Chief, Vectara
Chaitra circle
Chaitra Vedullapalli
Co-Founder and CMO, Meylah
Jake Makler circle
Jake Makler
VP of Partnerships & Corporate Strategy, Quantum Metric
Juhi circle
Juhi Saha
CEO, Partner1
Justin circle
Justin Forth
Director of Strategic Alliances, LogicMonitor